As the leading healthcare marketing research professional association, PMRG serves U.S. and global client researchers and service providers representing pharmaceuticals, biologics, medical/surgical device and diagnostics.
The Pharmaceutical Marketing Research Group was founded in 1961. However, there were originally two PMRGs – the Eastern Pharmaceutical Market Research Group (EPMRG) and the Western (WPMRG). All regions east of Chicago were included in the EPMRG and those west of Chicago were part of the WPMRG.
Today, PMRG is an independent, member-based, not-for-profit association that advances the principles, practice and power of healthcare marketing research by creating a community that supports an individual professional development and acts as an advocate for the profession as a whole.