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PMRG’s Healthcare Marketing Researchers Connect – Pharmaceutical Marketing Research Group (PMRG)
April 23, 2017 - April 25, 2017$2,595
PMRG’s Healthcare Marketing Researchers Connect (formerly named the PMRG Annual National Conference) is focused on leveraging new, strategic insights, in order to optimize the impact of business decision making. We now look to further enhance our roles by utilizing new data technologies and methodologies that can provide the deep insights needed for making key business decisions in a time and budget constrained environment. We must evolve our practices to meet the information needs for the changing healthcare environment. These information resources will fuel key strategic business decisions that optimize brand performance in the pharma, biotech, medical device, diagnostics, and allied health areas.
After this meeting, you will have a better understanding of how changes to the healthcare landscape affect framing and prioritization of key business issues, how to best address key business questions from a methodological standpoint, how to utilize new data technologies, and how to synthesize and leverage insights within a broader business model and context. As appropriate, cross-sector examples will be used to help illuminate the ways in which other industries have met challenges similar to those now confronting the healthcare industry.
As the premier healthcare marketing research community, PMRG will offer the Connect attendees an opportunity to discuss the larger, strategic issues affecting our industry, while also providing tangible tools and techniques that provide value back to the company sponsoring the attendees.
Make PMRG’s Healthcare Marketing Researchers Connect your choice to advance your career and organization.
Our full agenda will include a variety of fully-vetted sessions and discussion forums, the Global Partner Expo featuring 85 booths, 22+ hours of networking and these exciting keynote speakers.